Building a Culture of
High Performance

Everyone Competing
Toward One Vision

Invest in People and
Invest in Culture

Win Forever is an applied mindset training program for high performing organizations that is science-based and success proven. Our aim is to help organizations develop a culture of high performance in a relentless pursuit of a competitive edge – for individuals and teams to become the very best they can possibly become.

What We Do




The Win Forever program is grounded in psychological principles of optimal human and organizational performance and consists of didactic instruction, participant interaction, and take-home trainings. We work to create and sustain an environment that challenges people to be at their personal best by giving them the opportunity to understand and subsequently develop the essential skills to optimize performance.

How We Work Together

The cornerstone foundation for all organizations leading in the 21st century is the quality of environment and the quality of people within the organization. The single greatest investment for any company is to build a high performing culture, as well as, a process that develops the potential of the most influential people inside the organization. The intelligent investment is to align with a science-driven, success-proven, people-centered approach toward high performance.


Exploratory and developmental pre-work sessions with CEO or VP to discover their personal philosophies and central theme and how those can be applied to the company’s culture.


Two day training with the executive leadership team on the Win Forever frameworks and processes plus a one day training with next level of management.


Once the framework and new process are in place, leaders will be trained on the key mental skills and philosophies on how to coach in a high performance culture.

Who We Are

Pete Carroll

Win Forever Founder, Head Coach and Executive Vice President of the Seattle Seahawks Pete Carroll has dedicated his coaching career to helping his coaches, players and teams to be the best they can possibly become. During the 2013 season, Carroll and the Seahawks won Super Bowl XLVIII bringing the first Lombardi Trophy to Seattle in franchise history.

Dr. Michael Gervais

As an industry visionary and a licensed psychologist, Dr. Michael Gervais focuses most of his time on people at the “top of their game,” including the NFL’s Seattle Seahawks, NBA players, Olympians, military personnel and corporate leaders. Spending years in the trenches of high-stakes circumstances, Gervais has developed clarity for the tools that allow people to pursue their potential.